Liberty Leasing rebrands as Liberty Finance after 25 years

Liberty Finance has announced it will rebrand from Liberty Leasing to Liberty Finance as the business marks its 25th anniversary.

From 8 June 2026, the business will begin operating under the new Liberty Finance name and branding across its website, social media channels and customer communications, ahead of its appearance at the NACFB Commercial Finance Expo 2026 on 10 June.

The company said the rebrand reflects both its broader product offering and the significant operational transformation it has undergone in recent years.

Founded in 2001 as a leasing provider, the business has expanded its solutions to include hire purchase and refinance facilities, which now account for the majority of its lending activity.

Paul Sheedy, commercial director at Liberty Finance, said: “We’ve long moved beyond being just a leasing company.

“Last year, for example, 94% of the business we wrote was hire purchase (including refinancing), 5% was leasing, and the remaining 1% was made up of commercial loans.

“It’s time our name reflects this broader offering.”

The lender said it has invested heavily in digitising and modernising its operations in recent years to improve turnaround times and customer experience. This has included the introduction of electronic signatures, digital identity verification and the rollout of its bespoke CMS platform, Liberty Live, to streamline deal management from proposal through to pay-out.

The company said ongoing digitisation of its end-to-end processes has helped simplify operations and accelerate deal completion times.

Despite the name change, Liberty said its ownership structure, team and lending approach will remain unchanged.

The business continues to operate under an Employee Ownership Trust structure, making it one of the first finance organisations in the UK to adopt employee ownership.

Managing director Allan Clegg said: “While many businesses in our sector are acquired by larger competitors or outside investors, our employee-owned structure allows us to preserve what we’ve built and continue driving the business forward.

“We’ve worked hard to create a successful company with a unique culture, built on a passion for our customers and an exceptional team. It’s only fair that everyone shares in the current and future success of Liberty Finance.”

Over the past 25 years, the business said it has advanced more than £817m in capital across over 3,100 customers, working with more than 400 introducers including brokers, dealers and professional partners across the UK.

As Liberty Finance, the company said it plans to continue expanding its lending appetite across both straightforward and more complex customer profiles and asset types, while maintaining its case-by-case underwriting approach and focus on personalised service.