Equipment Finance News Star Asset Finance acquires Credo Holdings Published: 4th July 2017 Share Star Asset Finance (SAFL) has acquired Credo Holdings as part of its expansion strategy in the SME sector. Norwich-based Credo was established in 2005 as an independent provider of asset finance. The company has a growing own-book portfolio, coupled with brokered finance supported by a number of industry funders. The company will continue to be run by its management team of Simon Gray, Ian Tims, Mark Skipper and Trevor Parsons. The transaction will see Credo join forces with other asset finance companies in the group’s portfolio including Kennet Equipment Leasing, Ignition Credit and First Capital Finance. The group is set to generate more than £200m annually in new business finance. Steve Swift, CEO of SAFL, said: “When we started this journey to build a formidable UK SME asset finance platform, our acquisitions were always going to be companies that would complement and strengthen our group. “I’m delighted to welcome Credo to the SAFL stable. On the back of great customer service, the team has built the leading independent asset finance provider in its home market with significant further growth potential.” Simon Gray, managing director of Credo, said: “This move will allow us to continue supporting customers with our exemplary level of service while providing us with capital to further develop Credo as part of a dedicated and fast-growing UK asset finance group.” Finance Connect Finance Connect brings you news and updates about UK and European auto, equipment and asset finance providers. Sign up to our newsletter Featured Stories NewsUS equipment finance confidence falls to 11-month low amid Iran war concerns Corporate Member NewsCompass marks 20th anniversary with acquisition of IEF Corporate Member NewsEconocom revenue holds at €679m in Q1 2026 Equipment Finance