Propel partners with Onecom to offer subscription finance for SMEs

Propel Finance has formed a strategic partnership with Onecom to provide subscription-style finance options for small and medium-sized businesses investing in technology.

The collaboration will see Onecom integrate Propel’s proprietary subscription platform, PropelPay, into its purchasing process, allowing businesses to spread the cost of communications, IT and technology devices through flexible payment plans at the point of sale.

PropelPay enables companies to access equipment through a subscription-style model, offering transparent pricing and flexibility while allowing businesses to manage upgrades and device lifecycles more efficiently.

The new partnership forms part of Onecom’s wider digital commerce strategy, aimed at giving customers greater flexibility when investing in business-critical technology. The proposition supports mixed-basket purchases across multiple brands, as well as credit limits for future purchases and device upgrade options.

For many SMEs, the upfront cost of technology can be a barrier to investment. By embedding finance directly into the buying journey, the partnership aims to make it easier for businesses to refresh or upgrade essential technology while spreading costs over time.

Pete Collins, director of embedded finance at Propel Finance, said the partnership reflects growing demand for consumer-style digital purchasing options in the business market.

“We’re delighted to partner with Onecom to support their e-commerce strategy. We share common goals in supporting SMEs investing in technology solutions,” he said. “We are seeing businesses attracted to similar digital purchase options available to consumers, and PropelPay integrated into reseller e-commerce journeys offers a unique and market-leading proposition.”

Darren Ridge, chief executive of Onecom, said the partnership would help customers invest in technology more flexibly.

“Our customers are increasingly looking for flexible ways to invest in technology without large upfront costs,” he said. “Working with Propel Finance allows us to simplify the buying journey and support businesses with more predictable, scalable technology investment.”