Audi posts hike in EV sales

Audi delivered more than 1.6 million vehicles to customers worldwide in 2025, a 3% drop on the previous year, but the manufacturer also reported record deliveries for EVs of over 223,000 units, an increase of around 36% compared to 2024.

The company cited geopolitical and economic challenges as a continuing pressure on delivery figures in 2025. An intense competitive environment in China and US tariff policy affected the entire automotive sector and shaped global consumer behaviour. Solid performances in Europe, Germany, as well as overseas and emerging markets could not fully offset these factors.

However, deliveries rose year over year in every month starting in September, signalling an upward trend. Over the course of the year Audi achieved delivery records in markets including Canada, Poland, Turkey, and Denmark.

“Our product initiative is hitting the road, and deliveries are gradually reflecting this.”

“In 2025, we were mainly able to achieve increases for electric models,” says Marco Schubert, Member of the Board of Management for Sales and Marketing.

“This shows that customers are eagerly adopting electric models like the Audi A6 e-tron and Audi Q6 e-tron. We want to continue this upward trajectory in 2026. Thanks to our new corporate strategy, our dealer partners, and our international teams we are perfectly positioned to do so.”

Audi entered 2026 as one of the UK’s top five best-selling automotive brands, with Audi UK recording total annual sales of 111,115 vehicles in 2025. This equated to an overall market share of 5.5%, which secured its place as the UK’s number two premium brand in terms of registrations, and positioned it in fifth place overall in the national sales rankings.

“In the face of considerable, and mounting, challenges my team at Audi UK should be immensely proud of the 2025 result we have delivered.

Our ambitious product offensive continues to show success, we invested heavily in customer experience, and we strengthened the brand’s foothold in the world of electromobility.

This will ensure Audi maintains its competitive edge long into the future,” commented Audi UK Director José Miguel Aparicio.

“Despite starting 2025 with a low order bank due to new model changeovers, Audi surged ahead in the second half of the year to lead the UK premium market. We also maintained leadership in the Premium True Fleet segment and secured the number two position in the overall True Fleet market.”