Admiral partners with iVendi to accelerate motor finance growth

Admiral Car Finance, part of the Admiral Group, has partnered with iVendi, a provider of digital retailing technology, to accelerate its growth in the dealer finance market and deliver a more transparent, customer-focused approach to car financing.

Admiral Car Finance has already signed up over 450 dealers as it continues its expansion. The company’s success is driven by a strong emphasis on customer pre-approval, digitalisation, and transparency, aiming to make car finance simpler and more accessible for buyers through their preferred dealers.

The partnership with iVendi underpins Admiral’s commitment to offering customers greater choice and control over their financing options. iVendi’s multi-lender marketplace enables dealers to provide buyers with access to a panel of lenders, empowering them to compare offers and make informed decisions.

Emma Powell, CEO of Admiral Money, highlighted the importance of this approach: “We know our customers value ease and transparency, and our pre-approval process sets out to do just that.

“Link this to the iVendi lender marketplace approach, and we’re able to deliver on our commitment to offer customers greater choice, more transparency, and give car buyers and dealers access to a brand they know and trust.”

The integration of Admiral’s pre-approval process with iVendi’s digital marketplace is designed to streamline the entire proposal-to-payout journey, making financing faster, simpler, and more reliable for both buyers and dealers.

James Tew, CEO of iVendi, said: “We’re delighted to be working with Admiral on this partnership.

“Its fresh approach to car finance, which embraces transparency, choice, and pre-approval for customers, reflects the trajectory of the broader financial services sector. The net result is a win for both the car buyer and the dealer. It is one of the most important developments in the sector in some time.”

Dealers are already seeing the benefits. A spokesperson from Motors 4 U praised the platform’s efficiency: “Admiral’s system and processes are excellent — intuitive, efficient, and clearly designed with dealers in mind. From proposal through to payout, the whole process is streamlined, which not only saves time but also reduces the potential for errors or delays. That reliability is essential for our team and for the trust we build with customers.”