Webfleet to showcase new fleet analytics and asset management solutions at IAA

Webfleet will showcase two new solutions designed to improve fleet analytics and asset management at IAA TRANSPORTATION 2026 in Hannover, Germany, from September 15-20.

The Bridgestone fleet management business will demonstrate Fleet Insights, an analytics solution combining fleet benchmarking with AI-powered guidance, alongside Asset Management 360, which brings vehicles, trailers, equipment and other powered and non-powered assets into a single platform.

Fleet Insights is designed to turn fleet data into actionable performance information by combining key performance indicators, peer benchmarking and performance trends.

Using more than 200 anonymised fleet profiles, the system enables operators to compare their performance with similar businesses based on factors including fleet size, vehicle mix, industry, geography and road use.

The solution also integrates with Webfleet’s AI-powered Fleet Advisor, launched in 2025, allowing fleet managers to ask questions about vehicle, driver and operational performance.

Fleet Insights is now available across Webfleet markets, with further functionality planned for the end of October. This will include AI-powered recommendations intended to identify potential root causes of performance issues and help managers prioritise actions.

Jan-Maarten de Vries, President of Fleet Management Solutions at Bridgestone, said: “Transport operators have more data than ever before, but data alone doesn’t improve performance.

“The role of the fleet manager is evolving from monitoring operations to driving operational intelligence. By combining connected vehicle and asset data with advanced analytics and artificial intelligence, we can help our customers identify what to focus on, understand where action is needed and make faster, smarter decisions that improve business performance.”

Webfleet will also preview Asset Management 360 ahead of its planned launch in the coming months. The platform will allow businesses to manage vehicles, trailers, equipment and other assets in one place, bringing together location and utilisation information.

It will include LINK 330, a battery-powered tracking device for non-powered assets such as containers, construction equipment and smaller trailers.

Alongside the two new products, Webfleet will demonstrate technology covering predictive maintenance, driver management and coaching, compliance, video telematics, fuel and CO₂ reporting and transport management integrations at IAA TRANSPORTATION.