Reward Funding breaks £350m lending landmark

Reward Funding, a lender in the UK’s alternative finance industry, has surpassed a significant milestone after breaking through the £350 million loan book landmark for the first time in its 15-year history.

The achievement highlights the growing strength of Reward’s funding model, which has helped the business back more than £1.45 billion of ambition since its launch. Over the past year alone, the company has added 15 new team members and supported 625 clients nationwide, further expanding its footprint across the UK.

“£350m isn’t just another number, it’s proof that our approach works. We back ambition quickly, and we back it well. That’s why more clients and introducers are choosing Reward. The whole country is in a difficult position with the state of the economy at the moment, and our team is ready to support those in need with our fast, flexible funding.”

Reward’s loan book has grown by £50m in less than a year, underscoring the increasing demand for alternative finance providers as traditional lenders tighten their criteria.

Smith added: “To have grown our loan book by a further £50m in less than a year shows the market is rewarding a different kind of lender. It truly reflects our speed, instinct, and decisiveness when it comes to supporting SMEs with their funding requirements.”

The lender has seen rising demand across several sectors, particularly leisure and hospitality, where mainstream funders have pulled back. Reward’s willingness to look beyond the surface and back experienced businesses with strong plans has cemented its role as a key player in the evolving alternative finance landscape.

Alongside its funding efforts, Reward continues to advocate for SMEs at a policy level, urging government and industry bodies to place these businesses – widely regarded as the lifeblood of the UK economy – at the centre of financial decision-making.