Asset finance industry marches together at London Pride

For the first time in its history, the UK asset finance and leasing industry made a powerful, united statement of inclusion by marching together at London Pride on Saturday 5 July. Led by the Leasing Foundation, this coordinated presence brought together 50 professionals and allies from across the sector in a vibrant and joyful celebration of LGBTQ+ inclusion.

The march marked a milestone moment for the industry – one that not only celebrated diversity but also demonstrated the power of collective action. Representatives from a broad spectrum of organisations walked shoulder to shoulder through central London, proudly showcasing a shared commitment to creating a more inclusive, welcoming environment for all.

A groundbreaking initiative

The march was spearheaded by the Leasing Foundation’s Equality, Diversity, and Inclusion (EDI) group and supported by a wide range of industry players. Champion contributors included Alfa and Troutman Pepper Locke, with ally support from Close Brothers, Propel Finance, and Shoosmiths. Pride partners such as Asset Finance Connect, Auxillias, DLL, Funding Xchange, Liberty Leasing, Lombard, Novuna, and Solaris also played key roles in making the event possible.

Edward Peck, CEO of Asset Finance Connect, one of the event’s Pride partners, shared: “AFC was proud to support this event – not only as a celebration of LGBTQ+ identities and relationships, but as a powerful opportunity for our industry to come together and send a clear message: the asset finance sector values its people and the principles they stand for. We care deeply – enough to invest in an entry and say so publicly (thank you to the Leasing Foundation and Helena Thernstrom!). We want future talent to see that this is an inclusive, supportive industry where ambitious, like-minded individuals can truly thrive and build their careers.”

Brian Murphy, Associate Director of Solution Architecture at Alfa and the initiative lead, reflected on the emotional impact of the day: “It was a huge moment. To stand together -shoulder to shoulder with people from so many different firms – and be part of something bigger than ourselves was incredibly moving. It shows what’s possible when our industry chooses to lead with purpose.”

A vision years in the making

While the march itself lasted only a few hours, the groundwork was laid over years of advocacy, relationship-building, and courageous conversations. Murphy, who helped establish Alfa’s LGBTQ+ network and has since led broader LGBTQ+ efforts within the Leasing Foundation, described the initiative as the culmination of more than five years of behind-the-scenes work.

What started as an ambitious idea within the EDI group evolved into a tangible, visible act of solidarity. “Although we believed that we’d have the numbers and the backing, we couldn’t be 100% sure,” Murphy admitted. “But through consistent effort and a growing community, we saw the sector come together in an unprecedented way.”

Unity through inclusion

This initiative was especially significant for smaller firms or those newer to the inclusion conversation. By creating a shared platform for participation, the Leasing Foundation offered an accessible entry point for companies who may not have previously had the infrastructure to take part independently.

“We wanted to give smaller firms or those new to this space a way to dip their toe in the water,” Murphy explained. “It’s also a chance for the industry to present a unified front and for LGBTQ+ individuals across different firms to connect and feel part of something.”

That ethos of connection and representation was reflected in the diverse group of marchers, who wore vibrant outfits, waved flags, and carried banners not just for their firms, but for an entire industry stepping into a more inclusive future.

More than a moment

While the march was a highlight, its impact reaches far beyond the streets of London. It signals a turning point for the industry, where inclusion is not only discussed but practised openly and proudly.

“People want to work for companies that reflect their values,” Murphy said. “Candidates are asking, ‘What’s your culture really like?’ When we can point to actions like this, it sends a clear message: we don’t just talk about inclusion – we live it.”

Looking ahead, the Leasing Foundation hopes this will be just the beginning. Plans for future participation, potentially including a dedicated float, are already being explored. More importantly, the Foundation aims to help more firms build internal networks and foster safe, supportive environments for LGBTQ+ employees.

Redefining the industry

The coordinated march at London Pride isn’t just a celebration; it’s a statement of intent. The asset finance industry is evolving and becoming more open, more connected, and more reflective of the society it serves.

“Inclusion isn’t a tick-box,” Murphy concluded. “It’s about building an industry where everyone sees themselves represented, respected, and valued. Pride gave us a moment to show what that future can look like, and we’re just getting started.”