Wesleyan Bank appoints new director of sales and marketing

He previously spent more than 20 years at Lombard Business Finance in a number of roles including head of major corporate asset finance and regional indirect sales director.

At Wesleyan Bank, Welling will lead direct and indirect sales and marketing activities while overseeing the introduction of new products and value-added services to the bank’s customers.

Wesleyan Bank provides tailored finance solutions to UK SMEs, professions and IT vendors and resellers. It is a subsidiary of specialist financial services mutual Wesleyan Assurance Society, which has more than £7 billion of assets under management.

Deutsch said: “Simon will play an instrumental role in the development and delivery of a fully-integrated sales and marketing strategy for the business.

His expertise will prove invaluable in supporting our growing asset finance and long-term loans business in our chosen markets, while maintaining mutually beneficial relationships with our customers and partners.”

Welling added: “I’m looking forward to leveraging the significant potential we have in our existing segments, as well as targeting additional revenue streams to drive market share and growth.”