WeDo reveals new leadership team and group name

WeDo, the UK-based business support provider, has unveiled a revamped senior team structure and a new group name as it sharpens its focus on finance to drive its next growth phase.

Now known as WeDo Business Finance – a shift from its former name, WeDo Business Services – the group says the rebrand reflects its core role in delivering senior secured working capital solutions through invoice, asset, and trade finance.

The restructure includes the formation of a new main board and a dedicated executive board. The main board features co-founders Mark Lindsay (CEO) and Chris Robinson (COO), alongside Sam Wilson (CCO), Kelly Tighe (CRO), Andrew Nolan (CFO), Jana Rackley (HR Director), and industry veteran Carol Roberts as Chair. Roberts brings over five decades of experience in the sector, including senior roles at Time Finance and GE Capital.

In a further move to streamline operations and client engagement, the group has introduced an executive board comprising Chris Crank, Vince Tovey, and Rebekah Middleton, who lead its core finance divisions.

CEO Mark Lindsay said: “As our business grows, we’ve expanded our main board by integrating extensive expertise in asset finance and financial services. This board will play crucial role in shaping our future, ensuring the team has the tools and support needed for success.

“In addition to the main board, we have established an executive board which focuses on providing specialised support in invoice, trade and asset finance, tailoring services to each client’s needs.”

WeDo has grown rapidly since its 2019 launch, expanding from a four-person team to more than 70 staff across the UK. It recently relocated to larger headquarters at Annie Kenney Mill in Oldham as part of its expansion strategy. Its lending portfolio currently exceeds £50 million, with ambitions to double that to £100 million in the next three years.

Although finance is now at the heart of WeDo’s offering, the group continues to support SMEs with outsourced accountancy, HR, IT, and back-office services.

Lindsay added: “Funding is often the ‘need’ that starts the client journey with WeDo. From there, we get to know our clients, build strong relationships with them and get to understand them and their businesses. We can assist with additional services, but financial support is at the heart of our approach. We want our message to the market to be clear – we are a funder first and foremost, but we can still do more than businesses expect.

“SMEs are vital to the UK economy, fuelling growth, employment and innovation and often contributing positively to their local communities. While big banks often favour corporates, we champion SMEs and the entrepreneurial spirit, offering personalised, flexible and creative financial solutions to ensure sustainable growth and long-term success.”

The company was also recently recognised in the 2025 Sunday Times Best Places to Work list for the second consecutive year.