TRALA names Shannon Davison Senior VP of operations

The US Truck Renting and Leasing Association (TRALA) has announced that Shannon Davison has been promoted to Senior Vice President of Operations and Meeting Management.

Davison’s promotion marks a significant leadership advancement for one of the association’s longest-serving team members.

In her expanded role, Davison will continue to oversee TRALA’s core operational functions and its full portfolio of meetings and events. Her responsibilities include the planning and execution of the association’s major conferences as well as overseeing initiatives that support TRALA’s mission and enhance member engagement.

“Shannon brings deep institutional knowledge and plays a key role in the successful delivery of our meetings and the day-to-day work of the association,” said TRALA President and CEO Jake Jacoby. “Her leadership and dedication to our members have been extremely important to the association, and this promotion demonstrates just how valuable she continues to be for TRALA.”

Davison has been with the organisation for nearly 21 years, during which she has held a series of increasingly senior positions. Throughout her tenure, she has helped guide TRALA through periods of growth and industry change, consistently emphasising operational excellence and high-quality member service.