Time Finance appoints Julian Cassen to support South East SMEs

Time Finance has expanded its support for small and medium-sized enterprises across London and the South East with the appointment of Julian Cassen as Business Development Manager within its growing Invoice Finance team.

Cassen, who brings more than three decades of experience in the finance sector, will work closely with brokers across the region to deliver Invoice Finance and Asset Based Lending (ABL) solutions. His role will focus on helping a wider range of SMEs unlock cashflow and access tailored funding to drive growth.

Beginning his career as a credit controller, Cassen has held senior business development posts at major lenders including RBS, Aldermore, Lloyds Bank and Ultimate Finance. His appointment marks the latest addition to Time Finance’s expanding national team as the company responds to increasing demand for its flexible finance products.

The lender has made several recent hires to bolster its regional coverage, including Kelly Johnson in Shropshire, Cheshire and the West Midlands, and Tom Ludden in the Midlands and East Anglia. Time Finance said the ongoing investment in its business development team reflects its commitment to supporting SMEs with a suite of multi-product funding solutions.

Commenting on his new role, Cassen said: “Having previously worked with Time Finance’s Head of Sales, Terry, I was thrilled about joining his team and helping to make a real impact. The London and South East area has a huge variety of SMEs and I’m looking forward to helping business owners across the region access the right cashflow solutions to allow their businesses to thrive.”

Terry Wolfendale, Head of Sales South at Time Finance, welcomed the appointment. “With Julian’s extensive experience in the industry and passion for helping SMEs to grow, I know that he will be a great addition to our team,” he said. “At a time when SMEs are anticipating the upcoming Autumn Budget and the potential changes it could pose on their operations, specialist finance solutions have never been more important to help keep businesses moving forward. I’m excited to see the impact Julian will have on businesses and their owners across the region.”