Stellantis and Cox Automotive Europe partner to boost pre-owned vehicle remarketing

At the heart of the collaboration is SPOTICAR, Stellantis’ Pre-Owned Vehicle brand, and Cox Automotive Europe, a provider of automotive services and digital remarketing solutions. Together, the two companies aim to build Stellantis’ most advanced omnichannel remarketing ecosystem to date, dedicated exclusively to Stellantis-owned Pre-Owned Vehicles and accessible to all professional operators, from large dealer groups and fleet operators to independent traders.

The first tangible outcome of the partnership is the launch of SPOTICAR Trade, a digital marketplace introduced in July 2024. Designed as the starting asset of a much broader ecosystem, SPOTICAR Trade is forecast to deliver 30% growth in 2026 compared with 2025, unlocking new commercial opportunities and business services for Stellantis’ B2B customers.

Building on more than a decade of collaboration between Stellantis and Cox Automotive, the strengthened partnership aims to go beyond a traditional marketplace. The ambition is to create a fully integrated remarketing ecosystem capable of managing twice as many vehicles per year across nine European countries – Austria, Belgium, France, Germany, Italy, the Netherlands, Portugal, Poland and Spain.

This buyer-centric ecosystem is structured around three core pillars:

1. An industry-leading, borderless marketplace: SPOTICAR Trade will offer enhanced stock availability and multiple purchasing options, including electronic auctions, private sales, click & buy and bulk purchasing. Buyers will have access to all Stellantis brands through a single platform, with full cross-border capabilities and no limitations based on buyer profile or location.

2. Tailor-made services across the customer journey: The platform will be supported by a broad range of value-added services designed to assist professional buyers at every stage – from vehicle selection to transport and logistics, customs compliance, storage and financing. These services aim to strengthen long-term partnerships by simplifying operations and reducing complexity for buyers.

3. A data-driven decision engine: A user-friendly, advanced decision engine will optimise stock management, channel selection and pricing for Stellantis, while ensuring transparency, broader choice and competitive pricing for buyers. Powered by data-driven insights, the system is designed to improve speed to market and overall performance.

Together, these pillars are expected to deliver immediate benefits in terms of faster transactions, expanded buying options, enhanced customer support and dynamic pricing, all underpinned by intelligent stock and pricing management.

James Weston, Senior Vice President of Stellantis Pre-Owned Vehicle Business Unit, said: “The Stellantis Pre-Owned team are thrilled to collaborate with Cox Automotive Europe. Taking this significant step forward together by creating a cutting-edge remarketing solution will grow our buyer base, buyer choice and ultimately our combined performance. SPOTICAR Trade will be more than an innovative platform — together, we will transform the Pre-Owned Vehicle B2B market in Europe with a dynamic, class-leading, borderless marketplace, tailor-made services and optimised stock and price management.”

Martin Forbes, President of Cox Automotive International, added: “Together, Cox Automotive and Stellantis are connected by our shared vision for the future of digital remarketing, so partnering to deliver a new approach to buying and selling vehicles across Europe is a truly exciting challenge. By harnessing the power of data to maximise eCommerce capabilities and utilising our connected proposition, we’ll deliver the right buyer and the very best price for each vehicle, revolutionising the way vehicles are remarketed. We firmly believe that we can help Stellantis achieve their commercial goals, support their dealers in sourcing more vehicles with ease, and open-up the European marketplace for buyers across the continent.”