Skipton supports luxury fragrance distributor with six-figure funding deal

Skipton Business Finance has strengthened its support for the UK’s independent business sector by providing a six-figure invoice finance facility to SG Brands, a Sheffield-based distributor of fine and niche fragrances.

Founded in 2019 by entrepreneur Samuel Gearing, SG Brands supplies a curated portfolio of high-end fragrance labels to some of the UK’s most prestigious retailers, including Liberty and Fortnum & Mason. The new funding facility will bolster the company’s growth strategy, allowing it to scale stock purchases, deepen supplier relationships, and broaden its retail distribution network.

The invoice factoring agreement will also enable SG Brands to seize new opportunities with heritage fragrance houses such as Portugal’s Benamôr and France’s Bienaimé, ensuring the business can meet increasing customer demand for distinctive luxury products.

“Securing the funding from Skipton Business Finance is a pivotal moment for SG Brands,” said Samuel Gearing, director of SG Brands. “It gives us the capacity to scale our stockholding and develop relationships with our brand partners. We chose to work with Skipton not just because of their flexible funding model, but because they took the time to understand our business and what makes it special.”

Jim Furey, regional sales director for the North West and Midlands at Skipton Business Finance, commented: “We’re delighted to support SG Brands at the start of this exciting growth chapter. Samuel and his team have built a distinctive and highly respected business in the fine fragrance sector. Our funding will help them respond to increasing demand while safeguarding the operational ability of the company.”

The introduction of the funding deal was facilitated by Mark Millhouse of Oldham-based PMD Business Finance.