Simply launches AI-powered virtual agent “Kara”

Simply Asset Finance, the business lending specialist, has unveiled Kara, its new AI-powered virtual agent designed to revolutionise the SME lending experience. Described as a “virtual employee,” Kara will work alongside Simply’s teams to streamline operations, accelerate lending decisions, and enhance customer service across the board.

Kara harnesses machine learning to tap into the deep well of data insights accumulated since Simply’s founding in 2017. Her role spans the business, from processing broker credit applications and supporting customer communications to improving internal knowledge-sharing and driving innovation. By connecting internal intelligence with real-time external data, Kara will help Simply build a more responsive, efficient, and insight-led lending ecosystem.

The introduction of Kara comes as Simply celebrates a significant milestone, surpassing £1.75 billion in loan originations to date.

“It is exciting to be in the position where we can use this advantage to deploy AI at scale across our operating model. Kara embodies the expertise, creativity, and collaboration that our teams represent.”

More than just an automation tool, Kara represents Simply’s vision of integrating cutting-edge technology with the human relationships that underpin successful lending. She will not only boost operational efficiency but also play a critical role in tailoring customer interactions, analysing sentiment, and ultimately delivering better outcomes for both brokers and borrowers.

Founded in response to the need for disruption in the SME finance sector, Simply has built its reputation on its “Technology with a handshake” approach, blending digital tools with expert human support. With Kara now embedded in its operations, the company takes a bold step toward a smarter, faster, and more adaptive lending future.