Reward Funding backs AW Group growth plans with revolving facility

Reward Funding has provided Luton-based AW Group with a £795,000 revolving facility to support its diversification strategy and future acquisition plans.

The funding package has been structured to allow the family-owned business to move quickly when new opportunities arise, while maintaining flexibility over cashflow as it expands its portfolio beyond its traditional office space operations.

*Left to right: John Gallagher, Sam Allen, and Jo Malyon*

The deal was originated by Jo Malyon, managing director of Blue Badger Financial Ltd, part of Synergy Commercial Finance.

Established in 1994, AW Group remains under family ownership and is now led by managing director Sam Allen, grandson of the company’s founder. The business operates AW House in Luton, which has recently undergone significant investment to improve infrastructure and security.

According to the company, the building is currently operating at full capacity and has a waiting list of more than 40 prospective tenants.

While AW House continues to perform strongly, the new funding marks a strategic shift towards broadening the group’s income streams.

Under Allen’s leadership, AW Group has already expanded into new sectors, including investments in health and fitness business InnPulse EMS Studio and premium hairdressing brand Beyond.

The revolving facility has been designed to support further acquisitions and reinvestment into the business as projects are completed.

Sam Allen, managing director of AW Group, said the funding would provide the flexibility needed to pursue future growth opportunities.

“Reward understood exactly what we are trying to achieve,” he said.

“As a family business, we’re incredibly proud of what we have built over the last 30 years, but we’re now focused on the future. This facility gives us the flexibility to grow in a way that works for us, moving quickly when opportunities present themselves, while also reinvesting back into the business.”

John Gallagher, business development director at Reward Funding, said AW Group had demonstrated strong ambition and momentum.

“AW Group is a business with real momentum. Strong foundations, but more importantly, a clear ambition to grow and diversify,” he said.

“What stood out was their ability to spot opportunity and act on it quickly. Our role is to match that pace with funding that enables it.”

Jo Malyon, managing director of Blue Badger Financial Ltd, said the deal highlighted the importance of collaboration between brokers and lenders.

“I’ve had a very long and successful relationship with the team at Reward, and one of the reasons for that success is the joint passion for helping clients,” she said.

“The link between broker and lender is incredibly important and presents a lot of opportunities to make a real difference to businesses and individuals with an appetite to grow. This deal for AW Group is the perfect example of all parties coming together and enabling future expansion.”