Liquid Fleet appoints new sales and marketing director

Miller will lead the company’s growing sales and marketing team and help drive plans to increase Liquid Fleet’s fleet from 3,000 to 5,000 vehicles over the next five years.

He joins the business from leasing company Ayvens and brings extensive experience from the corporate rental and leasing sector. Miller has previously held roles with Santander Consumer and BP Pulse.

In his new role, he will focus on supporting Liquid Fleet’s growth strategy while developing its range of flexible mobility solutions, including its 6–12 month lease proposition. The company also plans to expand its salary sacrifice, short-term probationary cover and grey fleet offerings.

Commenting on his appointment, Miller said: “It’s a very exciting time to join Liquid Fleet and I look forward to leading the team to grow the business over the coming years with our 6–12 months lease proposition, while expanding our salary sacrifice, short term probationary cover and grey fleet offering.

“Alongside the ambitious growth plans we will continue delivering what we are known for, which is a very personal customer service tuned into specific mobility needs.”

Liquid Fleet managing director Ismael Aumeerally said Miller’s experience would be a major asset to the business as it continues to grow and support customers transitioning to electric vehicles.

“We would like to welcome James onboard and are very excited to have someone of his calibre lead the sales team,” he said.

“He has extensive experience in the corporate rental and leasing market which will be invaluable as we support our customers to overcome the challenges of moving their businesses and drivers to electric.”