Government launches ‘go electric’ campaign

The Department for Transport (DfT) has launched a new ‘Get that electric feeling’ campaign to encourage drivers to make the switch to electric when they purchase their next car, emphasising potential savings by doing so, in a bid to boost demand for EVs.

Launching across TV, radio and digital outlets, the campaign highlights how drivers can save up to £3,750 off the cost of a new EV via the Electric Car Grant, alongside up to £1,400 on annual fuel and maintenance costs and access to over 87,000 charge points across the UK.

In addition the promotion emphasises moves to make charging easier as the government rolls out an additional 100,000 new local public chargers over the coming years and provides funding for and reforms planning rules so residents without private driveways can install home chargers more easily and cheaply, enabling them to charge up for as little as 2p per mile.

Aviation, Maritime and Decarbonisation Minister, Keir Mather, said: “Over 50,000 drivers have made savings of up to £3,750 off a new EV and £1,400 a year on running costs. Our campaign is here to show millions of Brits the benefits of making the switch, which could save their family budget thousands.

“With over 87,000 public chargers across the UK and thousands more on the way, our message is clear – going electric has never been easier and under this government, you can save thousands when you do.”

The campaign is designed to reach people up and down the country, running across broadcast video on demand, connected TV, broadcast radio, digital audio (podcasts and spots), as well as out-of-home areas such as petrol stations, shopping centres, motorway service areas and roadside, digital display, social media, influencers and partnerships.

“Electric cars are a great option for many drivers and with 9 in 10 people who have already made the switch saying they won’t go back, now is a great time to find out more.”