Generational named Finance Connect’s Fintech Innovator of the Year 2025

Generational has been announced as the winner of the Finance Connect Fintech Innovator Award, sponsored by Lendscape, at the Finance Connect UK Autumn Conference 2025, recognising the company’s groundbreaking work in bringing transparency, trust and data-driven insight to the fast-evolving electric vehicle (EV) market.

*Left to right: Oliver Phillpott, Co-Founder and CEO of Generational, and Steve Taplin, Managing Director at Lendscape*

The award celebrates fintech organisations delivering meaningful innovation across financial services, and Generational stood out for its unique approach to EV battery health diagnostics, an area increasingly central to vehicle finance, leasing and residual value management as the transition to electric accelerates.

Accepting the award, Oliver Phillpott, Co-Founder and CEO of Generational, said:

“We’re incredibly proud to be named Fintech Innovator of the Year at the Finance Connect Autumn Conference, and very grateful to the judges and audience for this recognition.

“The depth and openness of the discussions at Finance Connect reinforced just how critical EV battery health data has become – from increasing residual values and recovering funds faster, to enabling more tailored EV lease terms and providing real reassurance in the used EV market. Transparent battery insights are essential to reducing risk, building confidence and supporting the industry’s transition to electric at scale – and that’s what we’re committed to driving forwards.”

Making battery health the “new mileage”

During his presentation at the conference, Phillpott outlined the growing importance of battery health in the valuation and financing of electric vehicles. Citing recent industry research, he highlighted that for used EV buyers, the condition of the battery is now the single most important factor influencing purchase decisions – unsurprising given that the battery can account for 40-50% of a vehicle’s total value.

Generational positions battery health as the “new mileage” for EVs. While mileage once served as the primary indicator of wear and value in internal combustion vehicles, EV value is far more closely linked to how the battery has been used and how it has degraded over time. Charging behaviour, storage patterns, driving style and depth of discharge all influence long-term battery performance – factors that have historically been opaque to buyers, sellers and financiers alike.

A fast, universal approach to EV battery certification

Generational has developed a simple, rapid and universal battery health testing solution designed to bring clarity to the used EV market. Using a small Bluetooth OBD device and a mobile app, users can assess an EV’s battery health in around a minute. The resulting certificate provides clear, customer-friendly insights, including:

Battery state of health
Remaining battery warranty
Estimated real-world range under different conditions

This information directly addresses the questions buyers are already asking, while giving dealers and finance providers a robust, data-backed way to market EVs with confidence.

Delivering measurable value for dealers and lenders

The company shared compelling performance data from the UK market. EVs listed with Generational’s battery health certificates have been shown to sell around seven days faster than comparable vehicles without certification. For dealer groups, this improvement in stock turn translates directly into reduced holding costs, faster capital recycling and increased annual sales capacity – often worth hundreds of pounds per vehicle.

Beyond dealerships, Generational is seeing growing interest from lessors, lenders and valuation providers. Battery transparency opens up new opportunities to:

Improve residual value forecasting
Reduce remarketing risk
Recover funds more quickly at end of lease
Support the development of more tailored EV lease products

The business is already in active discussions with valuation firms and financial institutions exploring how battery health data can be embedded into pricing, risk and lifecycle models.

Looking ahead: continuous monitoring and lifecycle value

While the current focus is on fast, point-in-time battery certification, Generational is also investing in continuous battery health monitoring. As battery condition becomes increasingly central to asset value, longer-term insights into usage patterns, charging behaviour and environmental factors could play a key role in future leasing structures, fleet management and even second-life battery applications.

As Phillpott noted, today’s EVs are effectively “computers on wheels”, rich with data that – when used responsibly – can unlock significant value across the automotive and financial ecosystem.

By tackling one of the biggest barriers to EV adoption – trust in battery condition –Generational is helping to de-risk the used EV market, protect asset values and support the wider electrification of transport. Its recognition as Fintech Innovator of the Year at Finance Connect UK Autumn Conference 2025 underlines the growing convergence of fintech, mobility and sustainable finance, and highlights the critical role data transparency will play in the future of vehicle finance.

For more information, visit the Generational website or LinkedIn page, or contact Oliver Phillpott at oliver@generational.ac