Ayan Capital adds Shariah-compliant finance to iVendi platform

Shariah-compliant car finance is now available through iVendi’s Finance Navigator platform following a new partnership with Ayan Capital, expanding access to halal funding options for UK car buyers.

The integration introduces Ayan’s Ijara wa Iqtina – or rent-to-own – product to the platform, allowing dealers to offer it alongside traditional motor finance options in a price comparison-style format. The move is designed to help retailers serve a previously underserved segment of the market while giving consumers greater choice at the point of purchase.

Ayan Capital, which launched in 2024, is the UK’s first Financial Conduct Authority-authorised halal car finance provider, targeting a potential customer base of around four million Muslims.

Its finance model differs from conventional agreements, with the lender retaining ownership of the vehicle during the term while customers make monthly rental payments. Ownership is then transferred at the end of the agreement.

“Seven percent of the UK population is Muslim, and most of them want Shariah-compliant finance. That’s millions of potential customers walking out of showrooms because no one could offer what they needed,” he said.

“Now dealers on iVendi can. For consumers, it means a credible halal option is finally available wherever they shop. For dealers, it means they can finally serve a market that’s been waiting.”

Finance Navigator is designed for use both online and in dealerships, delivering results from multiple lenders in under 10 seconds. It provides key information including monthly payments, indicative rates and likelihood of approval, as well as pre-approval options.

“A key part of the platform’s appeal for dealers is that it enables them to add lenders to their panel who meet the needs of a wider range of customers, including some who were previously probably not even on their radar,” he said.

“This new arrangement with Ayan opens the door to a substantial market that’s been waiting for a compliant halal option for their needs. Over time, we believe it is going to prove a valuable addition to the Finance Navigator portfolio.”

Dealers are already seeing tangible benefits. Hassan Hamza, director at Hertfordshire-based Reverie Autos, said the addition of halal finance is helping convert previously lost business.

“We’re getting deals over the line now that we used to lose. Adding a genuine halal option to our panel has opened up an opportunity for a whole group of customers we couldn’t properly serve before,” he said.

“On top of that, the same-day payouts and seven-day support makes the whole process efficient and hassle-free.”