Tower Leasing welcomes Capra Finance as Appointed Representative

Tower Leasing has announced a new partnership with Essex-based commercial finance brokerage Capra Finance, which has joined the business as its latest Appointed Representative.

The partnership will support Tower’s expansion across the UK SME and equipment finance markets, while providing Capra with access to Tower’s funding expertise, specialist team and own-book lending capabilities.

With more than 35 years’ experience in the asset finance sector, Tower Leasing is looking to strengthen its network of partners and extend its reach among equipment suppliers and businesses seeking finance.

Founded by Alex Hall and Rob Johnston, Capra Finance specialises in asset finance, vehicle leasing and commercial funding. Before establishing the brokerage, the pair had collectively written more than £19.6m in finance, developing experience in vendor finance and commercial lending.

Capra will initially focus on building relationships with equipment suppliers across sectors including catering equipment, coffee machines, print and embroidery, security systems, and fitness and leisure equipment.

Alongside its vendor finance offering, the brokerage will provide funding solutions for vehicles, machinery and wider business investment.

A central part of Capra’s proposition is Capra Connect, a digital platform designed to simplify the finance process for equipment suppliers and their customers.

The platform aims to streamline quotations, provide customers with greater flexibility over funding options and improve visibility throughout the finance journey.

Kerry Howells, CEO of Tower Leasing, welcomed the partnership, highlighting the experience of Capra’s founders and the opportunities for growth.

“We’re delighted to welcome Capra to Tower. Alex and Rob bring significant experience, particularly in the vendor finance market, and have a clear vision for the business they are building.

“Partnerships like this are an important part of our growth strategy, helping us reach new markets, develop new relationships and support more businesses across the UK. We’re looking forward to working closely with Alex and Rob and supporting Capra’s growth journey.”

Alex Hall, Co-founder of Capra Finance, said the partnership would enable the business to combine its digital capabilities with the backing of an established asset finance provider.

“The best supplier relationships I’ve had were the ones where finance felt like a natural part of the sale. Capra Connect is built to make that the norm.

“Launching as an Appointed Representative of Tower, a funder with over 35 years in this market and its own book, is a genuine vote of confidence in what Rob and I are building.”

Rob Johnston, Co-founder of Capra Finance, emphasised the importance of maintaining a relationship-led approach alongside the company’s technology offering.

“For me, a good finance relationship starts with understanding the business and what the customer wants to achieve. Whether it’s a new van, a piece of machinery or funding for growth, customers should get a straight answer early and have the same person working on their deal through to completion.”