Innovation

REPAY partners with Alfa to streamline loan and lease payments

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Repay Holdings Corporation, a provider of vertically integrated payment solutions, has announced a technology partnership with Alfa, a global SaaS provider for the automotive and equipment finance industry. The collaboration aims to deliver enhanced, omni-channel payment capabilities to Alfa’s clients across the United States and Canada.

Through this partnership, REPAY and Alfa will integrate their platforms to enable comprehensive payment acceptance across multiple channels, including card payments, ACH, and digital wallets. Borrowers will gain the flexibility to make payments through their preferred methods – online, via text, mobile apps, or Interactive Voice Response (IVR) – improving convenience and streamlining the loan and lease repayment process.

The integration is designed to offer Alfa’s customers – which include auto and equipment finance companies – a modern, out-of-the-box payment experience while enhancing operational efficiency through automated reconciliation and real-time tracking.

“Providing borrowers with flexible, secure payment options across all channels is essential for modern lending operations,” said Jake Moore, EVP, Consumer Payments at REPAY.

“Our collaboration with Alfa Systems empowers lenders to meet borrower preferences while optimising efficiency across their operations.”

Once implemented, the solution will support real-time payment processing and posting, ensuring lenders’ systems are instantly updated after each transaction. This minimises delays, reduces the risk of unnecessary late fees, and enhances borrower satisfaction. Additionally, the platform will provide detailed reporting and analytics while maintaining strict industry security standards.

“This partnership with REPAY represents a significant step forward in delivering industry-leading solutions to our clients in the auto finance and equipment financing sectors,” said David O’Callaghan, EVP, North America at Alfa.

“The combination of REPAY’s advanced payment technology with our platform will elevate operations and provide our customers with the modern, efficient payment capabilities their borrowers expect in today’s digital landscape.”