Time Finance strengthens presence in North West and Wales

Time Finance has expanded its regional footprint with the appointment of Gil Dudson as Business Development Manager within its Vendor Finance team, part of the firm’s Asset Finance division.

The move comes as the independent lender accelerates its plans to grow its lending book to £300 million and bolster its presence across key UK regions.

In his new role, Dudson will focus on widening Time Finance’s reach across the North West and Wales, working closely with suppliers and SMEs to arrange funding for new equipment. His appointment is the latest in a series of hires designed to support the company’s nationwide expansion and deepen its relationships within the SME community.

Dudson brings an unconventional path to the finance industry. Before entering asset finance, he was a Welsh International Rugby player and represented several Rugby League teams, including Catalan Dragons, Warrington Wolves, Widnes Vikings, Wigan Warriors and Salford. After an injury ended his sporting career, he transitioned into financial services, establishing himself as a broker in 2018.

“Joining the team at Time Finance is exciting, especially at such an important stage in its growth journey,” Dudson said. “The business has a fantastic culture and a clear strategy for growth, and I’m looking forward to contributing to its success while using my experience and knowledge as a broker to help SMEs across the region access the funding they need to succeed.”

His arrival comes during a period of sustained expansion for Time Finance, as the company continues to scale its operations and enhance regional coverage to meet rising demand for flexible asset finance solutions.

Matthew Graham, Head of Sales at Time Vendor Finance, welcomed the appointment. “Gil is a great addition to our growing team; his experience and drive will be key as we continue to strengthen our expertise and capacity,” he said.

“Expanding our team reinforces our commitment to helping businesses secure the vital asset finance they need at a time when many are working hard to balance growth ambitions with cashflow pressures. We’re delighted to have Gil on board as we build on our momentum and further enhance the support we provide to SMEs across the UK.”