AutoProtect Group appoints Mike Edwards as Chief Revenue Officer

Mike Edwards will be expanding his role at AutoProtect Group to take up the position of Chief Revenue Officer, effective immediately.

Forming the next step in the businesses’ strategic direction, Edwards’ role will bring a united approach to sales and marketing whilst making use of synergies and enhancements that can be found through better group-wide thinking.

Whilst broadening his remit beyond dealership distribution, Edwards will assume responsibility for all revenue-generating activity across the Group’s diverse set of distribution channels and continue his successful leadership of group-wide marketing activity.

The driving force behind the dealership sales channel, Mike Edwards has been responsible for record success in strengthening and expanding relationships with distributing retailers. The new role will see him continue these efforts alongside an expanded focus on revenue generation through DigitalPlus, the digital B2B2C channel, which is forecast to be a key area for growth for the Group and its retailers alike.

Edwards will be supported by his leadership team, which includes Joff Suter and Linda Evans.

Graeme Nieman, Chief Executive Officer at AutoProtect Group, commented: “With his deep industry expertise and strong leadership, Mike is well-positioned to drive growth and strengthen AutoProtect Group’s position in the market whilst maintaining our focus on creating remarkable journeys for customers, dealers and colleagues alike.’

“Supported by a strong and experienced team, we look forward to the continued success and innovation Mike will bring to AutoProtect Group, and we wish him all the very best in this expanded role.”