Asset Alliance Group strengthens CV division with new appointments

Asset Alliance Group has strengthened its commercial vehicle (CV) division with a series of senior promotions and appointments.

The company has appointed Jon Roche as its first-ever Head of Procurement, Pricing and Specification.

Roche, who brings a wealth of fleet sales expertise and most recently served as a Director at Cold Change – Agricultural Cooling, will oversee the Group’s procurement strategy.

He will be supported by newly recruited Pricing & Specification Co-ordinator Rachael Lindop, who joins from Prohire after nearly 17 years, most recently as Fleet Supply Chain Manager.

In another strategic move, Zoe Maudsley has been promoted from Depot Manager at the Ipswich site to the newly created role of National Rental Manager. She will lead Asset Alliance Group’s renewed emphasis on CV rental, reflecting rising demand in the sector.

The business has also bolstered its used vehicle sales operation with the appointment of Chris Shaw as Head of Used Vehicle Sales. Shaw previously held senior roles with Mercedes-Benz Trucks and Scania Group, bringing extensive experience in both domestic and export sales.

On the sales front, Steve Martin returns to Asset Alliance Group as Business Development Manager for London and the South of England, following a five-year tenure with trailer manufacturer Chereau. Completing the team, Shaun Robson, who has held positions at both Prohire and Close Brothers Vehicle Hire, joins as Business Development Manager for the Midlands.

Commenting on the changes, Marc Mellon, Operations Director at Asset Alliance Group, said: “These key appointments will allow Asset Alliance Group to expand its service offer within the CV market, while ensuring the top-quality customer service that we’re rightly known for is maintained even as we grow.

“It’s testament to the business today that we’ve been able to attract this calibre of individuals, and I’ve no doubt that our competitive and comprehensive suite of rental, lease, contract hire and general asset finance options will be enhanced by the focus these individuals will bring to bear.”