Fleet Finance Sponsored by Fleet Finance News Arval STAR launched to simplify fleet management and mobility Published: 31st January 2025 Share The world of mobility and fleet management is undergoing a profound transformation. As businesses grapple with mounting pressures to reduce costs, support sustainability goals, and navigate new employee expectations and evolving regulations, the need for adaptable and innovative solutions has never been greater. Arval Consulting has introduced Arval STAR, a new advisory methodology designed to address these complexities and guide organisations toward success in this changing landscape. Arval STAR, which stands for Strategic Transformation through Actionable Recommendations, guides clients toward measurable success by cutting through complexity, simplifying decision-making, and providing a clear path to success. Focusing on achieving ambitious goals across three key dimensions—People (employee satisfaction), Planet (environmental sustainability), and Profit (value and cost optimisation)—Arval STAR brings together Arval’s ecosystem and decades of expertise with a forward-thinking vision for mobility. Alain van Groenendael, CEO and Chairman of Arval, commented: “With Arval STAR, we’re reaffirming our leadership in mobility transformation. “SMaRT was a milestone, and STAR is an evolution that reflects the changing needs of our clients and the world around us. It’s a testament to our ability to adapt, innovate, and drive meaningful change. STAR isn’t just a methodology—it’s a symbol of our dedication to excellence and our clients’ success.” Seven years ago, Arval pioneered the SMaRT approach to address the need for more sustainable fleet solutions. This framework helped organisations transition to fleets that fully consider sustainable objectives, energy use optimisation, and environmental goals. However, as the mobility landscape has evolved, Arval recognised the need to adapt and innovate further. Through extensive research, client feedback, and industry best practices, Arval STAR was born. Arval STAR is designed to help organisations navigate the complexities of fleet management and mobility while achieving their strategic objectives. At its core, Arval STAR is about transformation—moving businesses beyond reactive problem-solving to proactive, future-focused decision-making. The methodology extends to fleet electrification, mobility diversification, cost management, data analysis, policy improvement, and much more. Arval STAR’s methodology provides clients with a clear roadmap to success through five steps: Ambition: Understanding clients’ long-term goals, challenges, and opportunities. Explore: Conducting in-depth analysis, diagnostics, and scenario planning to uncover possibilities. Design: Crafting a comprehensive strategy that combines innovative ideas with proven best practices. Deploy: Providing an actionable roadmap to ensure smooth implementation, adapting as needed. Monitor: Tracking progress with relevant performance metrics to sustain results and adapt to future challenges. Lisa Laverick Editor - Finance Connect Sign up to our newsletter Featured Stories NewsEnvironmental goals remain top driver of fleet EV adoption NewsZenobē and Vectalia sign €120m electrification leasing agreement NewsBVRLA approves governance reforms and confirms new appointments Fleet Finance