Lovey appoints Mario Husha as Chief Technology Officer

Lovey, the UK SME lender and broker formerly known as Love Finance, has appointed Mario Husha as Chief Technology Officer.

Husha brings more than 15 years of experience building and scaling technology platforms across fintech, regtech, payroll and embedded finance. His background includes working with start-ups and growth-stage companies operating in regulated environments.

He joins Lovey from Level Financial Technology, where he served as Chief Technology Officer. In that role, he led engineering and security functions and supported the company’s expansion into embedded finance and enterprise partnerships within the earned wage access market.

At Lovey, Husha will lead the company’s technology strategy, oversee sprint-based product delivery and manage data integrity across its lending platforms. Reporting to Chief Commercial Officer Alex O’Malley, he will help shape the development of both the company’s B2B and B2C technology products.

Husha said the role presents an opportunity to strengthen the lender’s technology platform while supporting its mission to simplify business finance.

“I’m excited to help drive Lovey’s continued growth, with a focus on advancing our technology, developing new solutions for SMEs and strengthening our platform for long-term growth,” he said. “Building technology that genuinely meets customer needs and keeps pace with market demands has always been a priority for me.”

Alex O’Malley said the appointment will play a key role in the company’s continued product development and technology investment.

“Mario’s appointment is a pivotal step in taking our products and technology to the next level,” he said. “His expertise will be crucial in helping us achieve our mission and support the growth of the thousands of SMEs we serve.”

The hire follows the company’s recent rebrand to Lovey and forms part of a broader effort to scale its technology infrastructure as demand for digital SME lending continues to grow.