Keyloop partners with Kortical to boost dealers’ finance renewals

Keyloop, a provider of automotive retail solutions, has announced a five-year partnership with artificial intelligence (AI) specialist Kortical, in a move set to transform finance renewals across the UK’s motor retail sector.

The agreement will see Kortical’s AI-driven technology integrated into Keyloop’s customer retention software, enabling retailers to identify and target customers most likely to renew their finance agreements. Early adopters of the system have already reported an average 7.1% uplift in overall finance renewal rates.

Kortical, which has spent the past five years developing motor finance retention solutions, brings unique expertise to the collaboration. Its platform generates over one billion buyer propensity predictions annually, analysing customer data, online behaviours and wider market trends. These insights allow dealership sales teams to focus outreach on high-value leads, reducing wasted effort and minimising “lead burn.”

Retailers will also benefit from real-time campaign performance tracking via Keyloop’s digital dashboards, powered by Kortical analysis. This functionality allows sales managers to refine strategies as campaigns progress, for example, by identifying customers with the highest likelihood of switching to an electric vehicle (EV).

“Collaborating with Kortical means we can offer something new and innovative to finance providers and their retail partners, boosting the efficiency of the sales process and helping staff spend more time on customers with the highest levels of purchase intent,” said Adrian Nash, Chief Product Officer at Keyloop.

“Retailers can also use the data to identify those most likely to convert to an EV, helping them meet new targets for uptake of plug-in vehicles,” he added.

Andy Gray, Co-Founder and CEO of Kortical, added: “We believe AI should deliver real, measurable results and that’s exactly what this partnership with Keyloop is all about.

“By embedding our machine learning into Keyloop’s retention tools, we’re helping dealerships connect with the right customers at the right time with the right vehicle. It’s transforming how finance retention works in the UK and it will be exciting to see how we can deliver the same impact globally.”