James Miller joins Liquid Fleet

Liquid Fleet has appointed James Miller as its new sales and marketing director.

Miller, who joins from Ayvens where he served as a strategic account director, will play a central role in supporting the company’s ambition to grow its fleet from 3,000 to 5,000 vehicles within the next five years, while sustaining its annual growth rate of 35%.

One of his immediate priorities will be building a strengthened sales team to deliver nationwide coverage, alongside the recruitment of a new digital marketing specialist to enhance the company’s profile and customer reach.

“It’s a very exciting time to join Liquid Fleet and I look forward to leading the team to grow the business over the coming years with our six to 12-month lease proposition, while expanding our salary sacrifice, short-term probationary cover and grey fleet offering,” Miller said.

“Alongside the ambitious growth plans we will continue delivering what we are known for, which is a very personal customer service tuned into specific mobility needs.”

Liquid Fleet managing director Ismael Aumeerally welcomed the appointment, highlighting the experience Miller brings from the corporate rental and leasing sector. “We would like to welcome James on board and are very excited to have someone of his calibre lead the sales team,” he said.

“He has extensive experience in the corporate rental and leasing market which will be invaluable as we support our customers to overcome the challenges of moving their businesses and drivers to electric.”