finmid expands embedded finance to 30 countries, unlocking €4bn in SME lending

finmid, the embedded finance provider, has expanded its lending infrastructure to 30 European markets, enabling over 32 million small and medium-sized enterprises (SMEs) to access capital directly through the platforms they already use.

The rollout marks the first time embedded finance has been made available at scale across the EU, UK, Iceland, and Switzerland via a single financial layer. Newly added markets include Bulgaria, Croatia, Estonia, France, Hungary, Ireland, Malta, Romania, Iceland, and Switzerland.

Since its launch, finmid has facilitated more than €4 billion in financing to SMEs through partners such as Wolt, Glovo (Delivery Hero), and Bolt. Data from its network shows that platforms offering embedded lending via finmid have seen up to a 45% increase in merchant revenues and a 70% reduction in churn.

Historically, offering financing across Europe has been challenging due to fragmented regulations and localised infrastructure. finmid’s solution consolidates access into a single, borderless layer, allowing platforms to offer capital uniformly across the continent.

“Europe’s dream of a single market has been held back by a financial system that stops at borders,” said Alexander Talkanitsa, Co-founder of finmid.

“With this rollout, any platform can, for the first time, offer capital to its customers everywhere in Europe. This changes the game. With this barrier removed, the next decade of growth for European SMEs is made possible on a region-wide scale.”

The expansion comes as Europe’s SMEs face a €400 billion financing gap, exacerbated by the decline of local banking networks and outdated lending models. By embedding lending directly into platforms, finmid enables underserved SMEs to access financing on terms aligned with their cash flow and business needs.

Partners such as Wolt and Glovo are already planning to extend financing solutions into the newly enabled markets, leveraging finmid’s infrastructure to scale quickly.

Anniina Heinonen, Managing Director of Payments at Wolt, said: “We’re always looking for new ways to empower our merchants, and access to additional financing has been a clear need across many of our markets. By working with finmid, we can now meet that need and help local businesses across Europe grow without delays.”