DLL Equipment Showroom passes €75m in sales

DLL’s Equipment Showroom has generated more than €75 million in sales since launching in 2023, as the asset finance provider reports growing international demand for used equipment.

The digital platform connects businesses with used assets across sectors including agriculture, construction, technology and healthcare.

Thousands of bidders have registered since its launch, with buyers participating from 31 countries across Europe and beyond. Equipment listed for sale has originated from DLL operations in the UK, Germany, France, Italy, Poland, Brazil, the Netherlands, Belgium, Norway and Spain.

John Mollaghan, Global Asset Sales Manager at DLL, said the milestone had been achieved against a challenging economic backdrop.

“In an environment characterised by economic uncertainty, elevated interest rates, and increasingly selective buyers, DLL continues to achieve strong outcomes for our customers,” he said.

“Surpassing €75 million in sales reflects the strength of demand we’re seeing across international markets and the value of connecting the right buyers with the right equipment. Our focus remains on providing buyers with confidence in every transaction.”

Before equipment is listed on the platform, DLL assesses, inspects and documents assets to provide prospective buyers with information about their condition. Where appropriate, equipment may also be prepared or refurbished before sale.

Local asset sales teams provide market expertise and equipment information to support buyers during the purchasing process.

DLL has also reported increasing use of financing through the Equipment Showroom, providing businesses with an alternative to purchasing equipment outright.

Steve Richards, Head of Global Asset Sales at DLL, said: “We are seeing more buyers choose financing when purchasing equipment through the platform.

“For many businesses, this provides additional flexibility when making investment decisions. It’s becoming an important part of how customers purchase used equipment today.”

DLL plans to expand the Equipment Showroom into additional countries and equipment categories, increasing the volume of inventory available and connecting sellers with a wider network of prospective buyers.

Recent improvements to the platform include support for sole traders, registration under trading names, regional asset filtering, improved search and browsing, enhanced multilingual functionality and updates to the bidding experience.

Samuele Signorini, CEO of Italy-based industrial machinery recovery, trading and rental specialist Brescia Recupero Beni (BRB), which partners with the Equipment Showroom, said: “I was very satisfied with the journey of working with DLL and partnering with the Equipment Showroom team.

“The ease of use of the platform, DLL’s deep asset expertise, and ability to make the purchasing process straightforward and efficient is a testament to DLL’s commitment to supporting its customers and partners through every aspect of a transaction.”