Ayvens finalises integration in Romania

Ayvens, the global mobility brand formed through the merger of ALD Automotive and LeasePlan, has successfully completed its integration process in Romania, culminating with the introduction of a newly appointed local management team.

The Ayvens brand was officially launched in Romania in September 2024, as part of a phased integration strategy that has unfolded steadily over the past year. The process involved consolidating systems, harmonising workflows, and uniting teams from both legacy organisations under a single identity and purpose.

“The acquisition of LeasePlan was a unique opportunity and marked an intense journey of transformation,” said Shane Dowling, Country Managing Director of Ayvens Romania.

“We adhered to our integration timetable, a complex process that culminated with the launch of the new Ayvens brand in September 2024 and, in the first half of this year, the finalisation of the alignment of our IT systems and the legal merger of our two entities. The integration process went well, and the management team is fit for purpose to guide the company in its next stage of development and ensure that our clients continue to receive the highest quality of service.”

As part of the integration’s final phase, Ayvens has introduced its new local leadership team in Romania, composed of experienced professionals with deep expertise in the operational leasing and mobility sectors:

Shane Dowling – Country Managing Director
Christophoros Pexas – Finance Director
Alexandru Popescu – Commercial Director
Mugurel Helcioiu – Operations & Services Director
Daniela Davidescu – Strategy and Transformation Director
Oana Iovițu – HR Director
Alexandra Naneș – Digital and IT Director
Nicoleta Ionescu – Risk & Compliance Director

The new team is tasked with strengthening Ayvens’ market position in Romania, focusing on delivering high-quality customer experiences and continuing to innovate in a fast-evolving mobility landscape.

With nearly two decades of combined presence in Romania, both ALD Automotive and LeasePlan have significantly contributed to the development of the country’s operational leasing market. Currently, the Ayvens network covers the entire territory of Romania, with a diversified portfolio of clients and fleets (multinationals, SMEs, entrepreneurial companies, both large and small fleets).