Asset Alliance Group strengthens bus and coach team with key appointments

*Left to right: Mark Fenton pictured with Head of Bus and Coach at Asset Alliance Group, Martyn Bellis, and Chris Mobbs.*

Asset Alliance Group has strengthened its fast-growing Bus and Coach division with the appointment of Mark Fenton and Chris Mobbs as Business Development Managers.

Fenton will oversee the south of England, while Mobbs will focus on London, East Anglia, and the East Midlands.

Darren Fitzpatrick, Sales Director for Bus & Coach at Asset Alliance Group, said: “We’ve experienced strong growth in our sector during the past few years. Our recent move into bus and coach rental has proven extremely popular and has been well received, with demand exceeding our expectations.

“The arrival of Mark and Chris will allow us to continue meeting our customers’ needs, boost our capability to match demand and ensure we deliver the outstanding level of customer service we’re known for.”

Fenton, previously with coachtraders, brings extensive experience in contract hire and rental. He said he was “thrilled to be joining the team” and looks forward to working with new and existing customers across the south.

Mobbs, who joins from Mistral Group and has also worked with Dawsongroup, expressed his excitement about contributing to the company’s continued growth and success.

The appointments come as Asset Alliance Group celebrates a strong year for its Bus and Coach division, which helped propel the company from 49th to 38th in the 2025 Asset Finance UK 50 rankings – recognised for achieving the strongest one-year percentage growth in the sector.