AFC welcomes Asset Finance Solutions as newest corporate member

Asset Finance Connect is pleased to announce that Asset Finance Solutions (UK) Ltd (AFS) has joined as our newest corporate member, marking a significant addition to our growing community of industry leaders committed to innovation, collaboration, and raising standards across the asset finance sector.

Founded in 2005, Asset Finance Solutions (UK) Ltd is a multi-award-winning broker network, dedicated to helping brokers establish and grow successful asset finance businesses. AFS sits under AFS Group Holdings Ltd, alongside Synergy Commercial Finance and AFS Compliance Ltd, together the organisations employ 50 people in three locations.

At the heart of AFS’s proposition is “Broker in a Box”, a set of tools essential for any brokerage covering everything from compliance advice and systems provision to marketing, training, and access to a broad panel of funders.

Lee Simms, Managing Director of Asset Finance Solutions (UK) Ltd, said: “We’re delighted to join Asset Finance Connect as a corporate member.

“At AFS, we represent over 140 UK asset finance brokers, and we want to use this important platform to make their voices heard. As a business based on collaboration and knowledge-sharing we want to be at the coalface of ensuring our industry is committed to continuous improvement, something that clearly aligns with AFC’s mission. We see real value in being part of a network that encourages debate, challenge and most importantly action to shape the future of our sector.”

Edward Peck, CEO of Asset Finance Connect, added: “We are thrilled to welcome Asset Finance Solutions as an AFC corporate member.

“AFS brings deep expertise and a powerful broker network that will add significant value to our community. Their commitment to transparency, support, and continuous improvement reflects the very principles that drive Asset Finance Connect. We look forward to working closely with Lee and the AFS team to further strengthen the broker-lender ecosystem and ensure brokers have a strong voice in shaping the future of our industry.”

As the asset finance sector continues to evolve, AFC remains committed to being a platform for meaningful dialogue and development. Welcoming a major player like AFS strengthens our mission to connect the community, challenge conventional thinking, and drive lasting change.

For more information about Asset Finance Solutions (UK) Ltd, visit https://www.afsuk.com/ or follow their LinkedIn page.

To learn more about becoming an AFC Corporate Member, contact Joe Nilsson, Business Development Director, at +44 (0) 7379 096 111 or via email at joenilsson@finance-connect.com.