27 questions before a yes: why your customers choose loans instead - and how to fix it

At the Finance Connect UK Autumn Conference 2026, our expert panel will reveal how to rebuild the customer and broker journey so borrowers stay engaged and ready to buy.

A B2B customer averages 27 separate interactions with a lender to obtain asset finance. A loan provider skips most of them. The research, highlighted by Ylva Oertengren at an FLA briefing, helps explain what Finance Connect’s 2026 survey of asset finance leaders found: speed of decision is the leading driver of loan choice.

Brokers initiate the choice of finance product in nearly 60% of cases, so every extra check, unnecessary question and delay pushes deals towards loans. 83% of lenders call improving the customer journey a critical or high priority for growth — yet none report fully automated supplier or asset verification, and more than 40% still rely on manual payout processes.

This Asset Finance community session, sponsored by Alfa and featuring Rob Cox, chief product and customer officer at LendingMetrics, examines how lenders can remove friction, streamline verification and rethink when information is required — so asset finance competes on the speed and simplicity that wins loans the business.

In this session you will:

Pinpoint where unnecessary friction sits in your customer journey, and why it sends business to loans.
Learn which checks can move closer to payout, and which processes can be streamlined or automated.
Build a faster journey without weakening credit decisions, risk management or customer outcomes.

The Finance Connect UK Autumn Conference 2026 takes place on Tuesday 24 November at Kings Place, London.Find out more about the programme and register to attend on the conference website.

For sponsorship opportunities, please contact sales@finance-connect.com