LTi appoints Jen Martin Chief Strategy Officer

LTi Technology Solutions has named Jen Martin as the company’s Chief Strategy Officer (CSO), a newly created role which unifies its go-to-market strategy, market intelligence, and brand under a single leader with deep understanding of the equipment finance space.

The move follows LTi’s acquisition by Diversis Capital, and reflects how the company’s needs have evolved: with product and engineering now unified under a dedicated technology organization, the CSO role connects market reality to how LTi positions itself across the business, enabling the company not only to compete, but to thrive.

Martin has been a member of LTi’s executive team through the company’s recent growth, most recently serving as Chief Product Officer. In her new capacity, she will lead LTi’s Strategy & Solutions organization — spanning Strategic & Corporate Development, Sales Enablement, Partner Management, and Marketing.

Jeff Van Slyke, President and CEO of LTi, said: “Jen understands our customers, our competitive landscape, and where the market is headed — and she’s earned that understanding on both sides of this industry,”

“As our business evolves, having a leader who can translate market reality into strategy across every part of the company is exactly what we need.”

Martin brings 28 years of equipment finance experience to the role, including a long tenure on the customer side of the industry with time at Key Equipment Finance. She is an active participant in industry associations, including the ELF Foundation, and is widely respected across the equipment finance community.

“I’m excited to step into this role at such a pivotal moment for LTi,” said Martin. “As LTi enters a new phase of growth, this new function exists to make sure we’re translating a clear-eyed view of the market into strategy across the company. I’ve spent my career in this industry, and I’m energized to bring that perspective to bear alongside such a talented team.”