AFC award to commend leading equipment finance provider in 2025

Solifi, the global fintech software partner for secured finance, has been announced as the official sponsor of the AFC Equipment Finance Provider of the Year Award at the upcoming Asset Finance Connect (AFC) Summer Awards 2025. Taking place on 1st July 2025 at City Central within the historic Grounds of the Honourable Artillery Company in London, the awards celebrate excellence across the asset, auto, and equipment finance industries.

The AFC Equipment Finance Provider of the Year Award honours a market-leading business equipment finance provider operating in the UK and/or Europe. It recognises organisations delivering exceptional value to customers, partners, employees, investors, and the wider community—including a commitment to environmental responsibility. Submit your entry today!

Commenting on their sponsorship, Solifi said: “We are proud to sponsor the AFC Equipment Finance Provider of the Year category at the AFC Summer Awards, which recognises and celebrates the hard work and commitment of equipment finance professionals. At Solifi, we believe it is important to highlight the achievements in such a complex industry, and we are honoured to support those driving excellence.”

Judges commended Propel as a “progressive and rapidly developing finance company with a strong emphasis on its vendor partners and end user clients.”

Propel’s success was underpinned by its innovative Propeller technology, which has reshaped the point-of-sale finance experience, delivering faster, more flexible solutions for partners and customers alike.

Hear from Julie Warren, Marketing Director at Propel Finance, as she reflects on the pride and significance of being named AFC Equipment Finance Provider of the Year at last year’s AFC Summer Awards:

“This award was such a fantastic recognition of everything we’ve worked towards in Propel,” said Julie Warren. “It highlights the power of our Propellor technology which has really revolutionised the experience of both our industry partners and their customers. Being named the top provider in this space was a huge honour and it’s a reminder of why we do what we do every day. It pushes us to keep improving and innovating so that we can bring even more value to our partners and customers with our point-of-sale products and services. We’re excited for what’s ahead and this recognition only fuels out drive to keep making a difference.”

As the 2025 awards draw near, anticipation builds around which provider will follow in Propel’s footsteps and take home one of the most prestigious accolades in the equipment finance sector. With Solifi’s support, this year’s award will once again spotlight the businesses that are setting new standards of excellence and innovation across the industry.

Tables are now available to book for the AFC Summer Awards 2025—don’t miss your chance to celebrate the industry’s best and brightest.